Is “Designing for Delight” Worth It?

Bad is stronger than good. Psychologically speaking, bad parents, bad days, and bad feedback have bigger and longer-lasting impacts than good ones. In fact, it’s estimated that negative events weigh nearly 5 times more than positive ones (link will download PDF of study). This psychological phenomenon is called negativity bias. It holds that “people are much more likely to choose things based on their need to avoid negative experiences, rather than on their desire to get positive things.” Now, if all this is true, will someone tell me why companies have become obsessed with “delighting their customers” and “designing for delight?” Isn’t our time better spent preventing negative emotions, than trying to bring about positive ones? Read more...